When we kickoff the project we will begin with collecting all the website resources you have such as pictures, text, downloads, form questions, product inventory, services overviews, etc - all site resources.
Working from your logo we being developing a layout and color scheme that will make your brand really "pop". It is during this time that we will be sending a prototype link to you for your comments, collaboration and review. We will also be running tests to ensure the website is scaling properly on all devices. Once we settled upon the look and feel of the website then we proceed to the next step.
We then will start building out the website with all of your content, pictures, text, forms, etc. We will perfom the graphic design work needed for the site and keep you aware of any updates for your review and approval. We will also ensure that the content provided will be search engine friendly. We also will have third party focus groups who fit your target demographic review the prototype and offer their opinion and report these findings to you.
Once the site is nearing completion we will then run tests and make adjustments on the websites content for search engine ranking. Items such as keyword density, meta data, XML sitemapping structure, mobile friendliness and page apparent linking will be tesed. We will also be creating accounts needed for your company to view the websites success post-launch for your marketing team and meet with them to instruct on use.
Once you have signed off on the website and we are satisfied with its look and content we then launch the site on your server. We also submit the site to Google, Yahoo and Bing and setup generated reports to be emailed to your company for progress tracking. We make ourselves available to you to answer any questions or make any minor adjustments you may want.